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We are Richardson Clark Design, an independent branding firm in the San Francisco Bay Area. You are a brand that wants, first and foremost, to connect authentically with your customer. Together, we are the team that solves your business problem with a creative solution that builds your brand—not only to engage people in a powerful experience, but to make a meaningful and lasting mark along the way.
San Francisco SPCA
Annual Report that focuses on how the SFSPCA is an intergral part of both our city and our pets.
Bon Air Greenbrae
Brand refresh for a family owned retail center that serves both the local community as well as greater Marin.
Superior Farms
A brochure for Meat Managers to help their customers rediscover lamb.
McKesson
2016 Corporate Citizenship Report website
San Francisco SPCA
What’s wrong with the prong? This video helps promote humane, effective alternatives to prong collars.
Westminster Presbyterian Church
Rebranding that reflects both it’s progressive members as well the local Marin community.
Superior Farms
A farm-to-table brand story that encourages consumers to rethink lamb at mealtime.
Red Tricycle
Brand redesign for the go-to resource that fuels the parenting universe with daily inspiration for family fun.
Superior Farms Rancher Profile:
Stephen Osguthorpe
Endearing video profile showcasing a rancher’s commitment to sustainability and conservation.
melita
Brand refresh for the HR company that is rethinking benefits for better business.
Superior Farms Restaurant Profile: Souvla
Video profile of Charles Bililies, and how Superior Farms American Lamb fits his “fine casual” concept of Greek street food.
RedSeal
Website refresh to position RedSeal software as the measure of resilience.
Brookside Elementary School
We helped Brookside refresh their brand just in time for first day of school.
Greenfield
Branding matters to law firms, too. Our strategic brand refresh positions the firm as a leader in business litigation.
Coverage Scout
New brand identity for the resource that helps consumers understand their options for health insurance through public exchanges.
Blue Shield of California: Meet Leonard
Internal campaign that reminds BSC employees that they work for members like Leonard, featured in this video profile.
Blue Shield of California:
Focus on the Customer
Video trailer to launch internal campaign that reminds BSC employees that they work for their members.
Cucina
Brand refresh for for the reopening of a beloved San Anselmo restaurant.
McKesson
CSR365 demonstrates how Corporate Social Responsibility isn’t just a once a year, it’s every day.
Blue Shield of California:
Focus on the Customer
Internal campaign that encourages BSC employees to take a 30-day pledge for the member of their choice.
Wade Thomas Elementary
A brand refresh that reflects the history of San Anselmo as well as the school’s role in our community today.
Farmer's Mark
Targeting Millennials and their desire for sustainable food sources, our naming and branding suggest the finest selects straight from the farm.
WL2X
Naming and event branding for Women Lead To Excellence, an internal campaign for Blue Shield that promotes women’s leadership.
Yesfest
Poster for fundraising event for YES Foundation, which helps fund art, music, libraries and theater in public schools.
Blue Shield of California:
Be the difference
Corporate Citizenship Initiative launch video that inspires employees to embrace their company mission.
YES Gala
Poster campaign for an 80’s throwback fundraising gala.
Blue Shield of California: Meet Laura
Internal campaign that reminds BSC employees that they work for members like Laura, featured in this video profile.
Superior Farms
Web series of 12 lamb recipe clips featuring chef Tucker Bunch.
Applied Biosystems
Brand identity for a company focused on integrated systems for genetic analysis.
Reloadit
Repositioning and rebranding a reloadable debit card as the premier loading service.
McKesson
Good citizenship is good business.
Good business is good citizenship.
SparkPR
Rebranding San Francisco’s top-rated tech PR firm.
Blue Shield of California
Making the open enrollment process easier for CalPERS members.
Wind River
Brand identity system for a global leader in device software optimization.
Starbucks
Retail display campaign for bottled Frappuccino.
Airmax 95
Logo, packaging and retail display for the iconic Nike sneaker that still has a following today.
YuMe
Brand identity system for a video ad platform that works across all screens.
Castlight Health
Collateral system that empowers employees to make better healthcare decisions.
Carrera de San Rafael
Cycling event branding that took it to the streets of San Rafael.
Foodbuzz
A new brand for the first-ever community site devoted exclusively to food and dining content.
Medtronic
Brand experience design for their Pipeline Immersion Event.
Pinnacle Engines
Brand identity system for a groundbreaking clean engine technology.
Ski Lake Tahoe
Brand identity for Lake Tahoe’s official winter vacation planning resource.
Therapydia
Brand identity and environmental design for network of physical therapy and wellness clinics.
Sync HR
Brand identity for an event-driven HR, payroll, and benefits management platform that updates in real time.
UCSF
Sub-brand identity system and guidelines for the IT group.

Richardson Clark Design, Inc.
102 Scenic Ave.
San Anselmo, CA 94960

(415) 595-3915
gretchen@richardsonclark.com

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