Clark Richardson: Creative Director, Designer
Beginning his career in 1988, Clark feels fortunate to have had the opportunity to learn his craft using his hands. He feels that solid foundation of modernist fundamentals is invaluable in understanding how to best employ the wealth of digital tools at his fingertips today.
Clark’s talents have pulled him to enviable opportunities across the country, from the boutique atmosphere of Sullivan Perkins in Dallas, all the way to one of the temples of graphic and product design, Nike in Beaverton, Oregon, where he refreshed the omnipresent swoosh and helped define the athletic world with his displays in Niketown. Clark eventually allowed himself to be lured to San Francisco’s renowned design firm, Landor, one of the largest, most prestigious design firms in the world. He worked on identity projects for ESPN, Banco Bradesco, Brazil’s largest bank, and package designs for Pepsi.
Clark’s next stop was at Goodby, Silverstein & Partners, considered by some to be the finest advertising agency in the country. He applied his discriminating eye to a variety of clients, including Starbucks, for whom he designed the launch of Frappuccino.
In 1998, Clark decided to set out on his own with Richardson Clark Design. Since its inception, Clark has enjoyed working on assignments, like Blue Shield of California, where he can use design to communicate ideas to people in ways that are natural and effortless.